Thursday, 24 October 2013
Like for any other business, websites help auto dealerships promote their businesses online. Having a website, however, is not just enough. The pages of your auto dealership website should be optimized so that it is simple for both search engines and users to find your website. To make this possible each page on your website should comply with certain parameters. We will discuss these elements in the following paragraphs. Relevant and specific content Content is the first and most important on-page element of a website. Make sure that your auto dealership website has meaningful content that helps your audience learn more about your business, products and services you offer, etc. Since auto dealership websites are e-commerce sites, people actively look for product information. So for all the product pages, make sure that you add content that describes the product and its features, so that it helps visitors to get a clear idea about the product they are looking for. In addition to the regular product related information, maintain a blog in your auto dealership website. Your blog should speak about industry updates, new vehicle launches, press releases, DIY/how-to guides, tips and advices related to automobiles, reviews of vehicles, comparison between different models, etc., that are really helpful for your target audience. Also make sure that the content is unique and interesting so that it engages the readers and prompts them to come back to your website whenever they want any automobile related information. This kind of service oriented approach makes you the most dependable source online and slowly that trust builds credibility. Descriptive title tag Title tag is the second most important on-page element after content. Title tag is the title given to a web page that describes the content on that page. Title tags appear in three different places: search engine results pages, browsers and external websites. A title tag on a web page gives online users an idea about the page on the search engine result page itself. Make sure the title tag is relevant to the page, optimized with proper keywords, is optimal length and is interesting enough to make it effective. H1 tags that describe the content H1 tags are other important on-page elements that describe the content on the page. Usually, the main title in the page is marked as an H1 tag. The other subsequent tags like H2, H3, etc. should be marked to the next most important content on the page. Thus, these tags help search engines know about the content on the page without reading the page entirely. Right keywords This element is related to the content on the page. In addition to writing relevant, useful content and marking H1 tags, you need to make sure that your content includes keywords that your target audience is using to find the page. You first need to know what keywords your target audience is using to find the page. Once you collect the most popular ones, include them in the content so that it becomes easy for the search engines to display your page when a relevant query happens. Also make sure that you are not over-optimizing, as using too many keywords too many times is marked as spam. Descriptive Meta descriptions Meta descriptions will not appear on the page itself, but they are important as they get displayed in the search engine result pages after the title and the URL. Meta descriptions are usually short with a maximum of 160 characters. This concise information about the content on the page helps users to select the website relevant to their query. They are likely to click and enter your website when they find the Meta description relevant and interesting. As they help users in choosing the websites, search engines consider Meta descriptions as important on-page elements. Make sure that all the pages in your website have unique Meta descriptions that specifically talk about the content on the page. Good URL structure Having a good URL structure helps visitors know about the relevancy of the page before looking at the content on the page. Good URL structure follows the hierarchy of information on the page so that it becomes easy for the visitors to know the relevancy of the page wherever it is listed, like in search engine results or on other websites. This reduces the bounce rate as the person upfront knows whether to visit the page or not. Lower bounce rate is one of the key search engine ranking factors. Alt tags for images Providing alt tags to the images helps search engines know about the image so that they can make the image appear to the relevant query. Note that search engines cannot read images. Unless you provide alt tags that describe the image, search engines will not know about the image. Make sure to include a keyword or two to make the job easy for search engines. Avoid overcrowding image alt tags with keywords, which will likely make it look like spam.
What are the things that you think are important to your business? Good customer service? Monthly budgeting and planning? What about Google search results? It seems like something simple, not even important, but where your website shows up in the search results is very important to a business. Very few people use a phone book anymore, and most who do use it as a footstool or a booster; people find the businesses they want by searching online. This means that to be found by searching customers, a business needs to have a website, and one that will show up on the first page of any related search results. Knowledge is Power Getting to the top of the Google search results requires knowing how Google finds their results. There are other search engines, but Google is currently considered the favorite and most reliable search engine, and if a website can be found by Google, it can be found by any other search engine. So how does Google find their results? There are several factors and a lot of technical programming involved, but the bullet points are that the engine searches websites for keywords that are used with proper grammar and occur frequently but are not overwhelming. The results are then sorted by many other factors, including proximity to the searcher if a location is not mentioned in the keywords. Show Up Soon Understanding how search engines find their results is important and so is applying that knowledge. But most business owners have so much to do and so little time that while they are obviously the do-it-yourself type, they probably do not have time to learn and apply and keep up with all the changes. Showing up high in the Google search results is important and should not be left to chance. Take advantage of the expertise of those who make it their business to know and apply these things, and reap the benefits of showing up higher in search results.
Facebook isn't just for connecting with friends and family, it can be used for business functions and generate Facebook leads. Do not think that FaceBook is just a venue for teenagers. Those teens have grown up and today 60% of users are over 35 years old. If you would like to market to the younger set, don’t be concerned - that remaining 40% of Facebook’s half a billion customers must surely contain some suitable well-qualified leads! I want to make sure you go about it in the best possible way. How do you it? Your FaceBook page is just like a website, only it could be employed a lot more interactively – much more like a blog but much better in some ways. The first important thing you are going to do is plan exactly how your page is going to look. Spend a couple of hours (or days, even) to discover Facebook web pages that have a successful formula and reproduce that formula with your own page. Why do they have a lot more fans? What strategies are they using to help keep their guests engaged and coming back? How frequently are they adding information and replying to comments? This information will be incredibly beneficial to you in the setting up stage. Driving people to your FaceBook page is marketing after all. So leave links for your Facebook page everywhere you can. You'll be able to also get your own personal FaceBook URL (FaceBook/yourbusinessname) and this can look very impressive and aid to brand your business name. Add it to your email signature so that it can be seen when emailing friends, family, colleagues and prospects. Sign up with various Groups Now you realize that most markets have competition, and businesses that are comparable to yours. What can be unique about you is your contribution and story. How are you currently uniquely different? Emphasise this inside related Facebook groups and recruit people from related fan pages to join yours. Being a sociable individual on Facebook is an advantage. Join Groups. Add a couple of useful opinions that'll get your name out there (and therefore your page). People will recognize that you understand just what you are talking about and from there you develop rapport, a relationship and trust. You’ll be capable of starting and taking part in discussions, and post videos and ads to get your target market’s attention. All of us start with zero followers, likes and Facebook recommendations. If you start being consistent and regular in your Facebook activity you will watch your followers grow. You'll start picking up one, or two followers a week, and after that you'll start to determine what works most effectively and how to add more followers much more quickly. The old adage appears very accurate, "Nothing draws a crowd like crowd." Momentum and mass attracts more momentum and mass. It's metaphysical gravity - and also the real magic behind developing a community. Create a Landing Page The days of hunting our food are over, except maybe for sport. Now we attract food, and farm crops. Create an appealing FaceBook page to attract new leads into your business. You are able to make a landing page for attracting leads. If you have a successful landing page in your website you can replicate that one and use it for Facebbok. Generating leads indicates you are creating Relationships Before you delve right into grabbing Facebook leads, understand that you are in social marketing. It doesn't work the same way as direct or indirect marketing. People naturally do not go to Facebook to shop. Capturing your target audience's attention, then, needs to be done in a helpful, interactive, and relationship-building sort-of-a-way. Liking web pages, connecting to groups, posting helpful content, participating in discussions - all are fantastic means to go about putting you in front of an audience that are potential leads. Provide free webinars, free consultations, discounts, add useful videos and fun things like contests and polls. Use the Event feature and get others involved to make them feel like they’re part of a caring community. Be inventive! Drop the idea of promoting for right now. Develop a page with value by developing trust and producing a lively community of people in order to get to that end goal - well-qualified, targeted Facebook leads.
Generally, those who don't use SEO ask this question; for those who deploy SEO also this question may occasionally pop up in their mind. A professional SEO service provider can make a big difference in the success of your website. SEO is an effective way to get your website rank on the search engine result pages (SERPs). Websites that are optimized to be search engine friendly for the main search engines like Google, Yahoo and Bing are the ones that will get noticed by your potential customers. The main goal of SEO is to get your website on the first page of search engines and drive more customers and sales. It makes a lot of difference to your website; let us take a brief look at how SEO helps your business. Makes your website easily found by relevant users Today the Internet is flooded with nearly 250 million websites. Millions and millions of people worldwide are searching for something on the Internet every day and getting listed on the top of SERPs is not that easy. BY optimizing your website will be easily visible by the users and your website will get more traffic when compared to millions of other websites. SEO is about getting your website on the first page of SERPs and to make it easy for your potential customers to find your website/business. According to MarketingSherpa, 60% of clicks are to the top three organic search results and according to MarketShareHitsLink.com 75% of users only look at the results that are on the first page. Therefore, the higher rankings a website gets, the greater the chance of your site being visited and eventually more business is generated. Makes it easy for the users to use your site The idea behind SEO is to make it easy for search engines to index your website and also make it easy for the users to use your site. If your website is accessible for search engines, it is also easily accessible for visitors. In fact, search engines have in the recent past demonstrated that they are constantly studying people’s behavior online and adjust their algorithms to reward sites that are user friendly. Enables online brand promotion Websites that make it to the first page of search engines get free and 24/7 advertisement which helps improve brand awareness and online visibility to a great extent. Online users will often trust brands that are listed on the very first page of search engines, because they trust the search engines results and this enables online brand promotion of your website/business. Helps you to provide useful information to your customers Providing fresh, relevant and quality content to your customers is a major part of good SEO. When your website delivers valuable content that is helpful and useful to your customers you will discover that people will visit your site again and again. From an SEO perspective, content is written to help your customers connect with your website/business. Works out for long-time Search engine optimization takes some time to achieve results. It depends on a number of factors like quality of content, keywords, web promotion, usability of the site, etc. It may take many months to achieve better rankings, but once the website starts ranking, it will typically stay there for long time. You will see increase in traffic, exposure to your target market and your website will be listed on top of the SERPs. The primary objective of SEO is to help your website rank high in the organic search results of search engines, so that your website is easily found by users. A serious business needs to fire on all cylinders in today's competitive world. Depending only on one or a few marketing methods is not a good option. Whether you do several or all types of marketing you need to give importance to SEO to ensure the success of your organizations marketing objectives. SEO twists and changes regularly. Some website owners do SEO on their own. But for any serious business it is more important to focus on their business and employ a professional SEO service provider to help their website get top rank positions for relevant keywords. So, better late than never, consider a professional SEO service provider to help your website gain the most on natural search results.
Online banners are increasingly being used by small businesses because of the benefits they offer. Banner ads or display ads are a useful tool to promote auto dealerships online. This article briefly discusses how they help auto dealerships build brand awareness, and things to consider when buying banner ads. How banner ads help build brand awareness Advertising online using banner ads is simple, cost effective and easy to execute. It helps businesses beyond attracting traffic. Your banner is exposed to all the visitors of a publisher's website and improves traffic to your website. Even if they do not click on the ad, it will make your brand known to the publisher's website visitors. Furthermore, banners also help your customers/prospects easily to know any offer, deal, event, etc. you are offering. Thus they help improve build brand awareness, and over time convert visitors into customers. Things to consider Banner ads help your auto dealership business get more customers and help keep your current customers engaged. But, in order to achieve the objective, your banner ad campaign must be executed effectively. The following are a few things to consider when using banner ads for your auto dealership business. • Define target markets, target products/services, places: Before you start creating them, it is good to research and study the market and the customers. Know the customers' preferences, what they want to purchase, spending pattern, standards of living, geographic location, etc. These are useful when focusing on an audience for your dealership business. In addition, you could do behavioral targeting. Behavioral targeting means whenever a user clicks your ad, reads the content, etc., the activity can be tracked and thus user behavior can be traced. • On-page location of the ad: Make sure your banner ad is placed at a prominent place on the website. Place it above the fold on left side of the web page. Chances of your banner getting noticed by visitors are less when it is placed at the right side or at the bottom of the page. Some popular eye tracking surveys say that users focus will be on the top left side of the web page. • Create a compelling ad: Make sure that the banner ad has a user-friendly design with eye-catching colors that are appropriate; also put relevant images that the target audience would find engaging. Make sure that one of the important points of the product/service/brand is displayed in the ad. For example, if you are presenting a new make of a brand, highlight its additional features instead of focusing on all features. • Say 'No' to flashy designs: Flashy designs will damage the credibility of the banner ad and websites where the banner is displayed. Such designs are also likely to annoy the visitors. A flashy design distracts the visitor from original content. Flashy designs reduce user experience; they also increase the page load time. • Include call to actions (CTAs): CTA can be a small button, text or graphic that prompts a visitor to click and continue. This improves user-engagement. The main aim of CTAs is to engage the visitors and get a response from them. There are many ways of engaging visitors like a subscription for newsletters, filling forms, contact details, etc. You may lose a big number of potential customers if you do not include CTA on your banner ad. • Create good landing page: Make sure that the landing page on your website is consistent with your banner ad and is neat, simple and user-friendly. They are effective in promoting your auto dealership business online. It is easy to track the number of clicks, conversions, cost in banner ads.
This article details strategies on article marketing for beginners (and all levels of experience) and I'm hoping that it will make you realize how effective article marketing can be when used in the proper manner. Using good article marketing strategies can enhance your readership, create a following and increase visitors to your sites. Here's several things every article marketing beginner really needs to know. Keep on reading if you're interested... The 3 main reasons for doing article marketing are: # 1 - Get a lot more backlinks # 2 - Get much more traffic # 3 - Gain authority in your niche Below, we'll take a more comprehensive look at these reasons. Getting Backlinks Any article that you write to promote your web site should be developed consistently around specific key phrases or a key word expressions. Google has created a helpful resource to assist us in finding key phrases particular to your specific niche that people are frequently seeking. It's called "Google Adwords keyword tool". This whole process of keyword research requires the utmost care. Several newcomers to the field of internet marketing fail to grasp the fact of the importance behind key phrases and their use. Key phrases that are searched most regularly usually have the highest competition. Our aim will be to identify lower competition words or phrases - perhaps looking for keywords that only get about 5000 searches a month. The Google keyword tool will tell you if the competition for phrases is high, medium or low. We propose beginning in the medium range and using this little trick to figure out the "true competition". Type into Google, allinanchor: "Your Keyword Choice" (with the quotes) and press Search. The results will show how many times the particular keyword has actually been used in a secure text style. If the number is considerably lower than the number of searches returned by the Google keyword phrase tool, you've hit the jackpot. Go on and capitalize on this as soon as possible by writing posts and articles with those keywords in the body of your text, the title (if possible), and in the anchor text you use for backlinks. Driving Traffic If you submit well-written articles to article marketing directories you will have the opportunity to leave a link to your website. Some article directories let you leave up to three links. Don’t just link to your home page, link to the most relevant content, wherever it is on your site. One of the 'king's' inside the article directory world is EzineArticles.com. A real human being will read and analyze each article you submit. At times due to this editorial approach it could take ten days or so to get your article authorized - or denied. Sadly, there are a lot of low-quality article marketing web sites. A bunch of newcomers to the industry of marketing will certainly fall into the trap of producing bad-quality articles (or they spin them until they become incomprehensible gibberish) and submit those articles to these sites. Don't fall for the trap of using low-quality article marketing websites! Go for the 'gold' and use the higher quality directory internet sites - they provide the most traffic and give your website more authority when that site backlinks to yours. From here, this leads onto ... Creating Authority and Readership Why do we write articles and blog posts? So they are read! Bear in mind that you need to write these posts for people, not for the search engines. The search engine cannot appreciate your captivating writing, only genuine people can. When you develop a relationship with your readers by means of your articles, this bond is considerably stronger than any search engine ranking. If another website or directory uses your articles they will have agreed to use your name and backlink to your website, and you will benefit by having his readers and traffic come over to your site. It's even possible that some of those readers will share your article on a social media website! Unexpectedly, your article just went viral. The point of article marketing in this way is to get the word out that you are a specialist in the field you are discussing, and your information will always be intriguing and interesting. This can and will build a readership if done appropriately. What you do, what you write, how you write, how typically and so forth, are all variables that express your business in a good or bad light on the internet. So make sure you do the best you can - and then do even better! While this may seem easy to you, the outcomes of effective article marketing strategies will not come over night. Being dedicated to writing and being consistent over time is just what will build your audience. Of course, you will have to satisfy your market and give them exactly what they are looking for. However if you do this correctly, it is exceptionally advantageous strategy for article marketing for beginners. It takes time to understand the best way to write articles and titles that attract readers. It also involves in-depth analysis to discover who exactly is your target audience and what are they searching for. Monitor your results from the articles you generate and you'll come to understand which headlines, titles, topics, and so on, attract the most readers. Once this is identified you must repeat the pattern as it works and gains you readers, traffic and authority. This was about article marketing for beginners and hopefully you now know a thing or two about effective article marketing strategies.
Good writers are those who keep the language efficient. That is to say, keep it accurate, keep it clear." ~ Ezra Pound Do you have a website? If yes, you can make the best use of it by writing blogs or articles on topics related to your area of expertise. One great advantage of writing for website is that you can build a position of authority in your field and gain recognition for enhancing your knowledge and experience with respect to the topics you cover in your website. When writing for the web, people who own a website are often confused on how to write for the web users and what style of writing to adapt. Well, don't panic, this article has come up with some simple tips that will help you while writing an article or blog for your website. Here are the tips that can help you. Keep it simple, specific and clear To communicate well with your audience, you need to write in a way that even a 6th or 7th grade student is able to read your content with ease. Each piece of content should be written in a simple language, specific to the topic, clear and easy to understand, but at the same time, it should be informative and appealing in nature. You also need to focus on quality and quantity in your writing for the success of your site. Start with a good title and introduction When writing a title for your article or blog make it clear and concise. Give a good title that makes it easy for your audience to know what the article or blog is all about. You should be able to convey the whole message in your title. The first three lines of your content are very crucial; make sure you put the most important information in the introduction. Dull and boring introduction will not capture your audience’s interest. A good and interesting introduction will give your audience a reason to read your content to the end. Use sub-headings and bullet points Use of sub-headings and bullet points in your article or blog is very important because it breaks up the content and makes it easier for the reader to read, understand and helps get your message across. Online users are very impatient, they don't read the entire content; they simply scan. So having good sub-headings and bullet points will catch the attention of the reader and will make it easier of them to scan at a glance. Give examples and quotes To explain and illustrate your point clearly while writing an article or blog, a better way is to give examples and quotes, if possible. Quotes are a great way to bring a thought or idea in a concise way, whereas examples help the readers to further understand your ideas and support your argument. If article permits, tell a story When writing an article or blog for your website, if you think adding a story in the content will help the readers better understand your article and the story suits the content, then you should add the story to your article or blog. It also helps you in conveying your message in a narrative form. Writing conclusion The conclusion of an article or blog is as important as the introduction itself, capture the most important points in the conclusion, as it provides a thoughtful end to a piece of writing. The conclusion can also end with a quotation, thought provoking question or a suggestion for change, based on the situation of your article. Follow these simple steps and you will surely be writing great articles. You can also share some of your article writing tips and ideas with us in the comment box below.
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