Learning About Google Search Results

What are the things that you think are important to your business? Good customer service? Monthly budgeting and planning? What about Google search results? It seems like something simple, not even important, but where your website shows up in the search results is very important to a business. Very few people use a phone book anymore, and most who do use it as a footstool or a booster; people find the businesses they want by searching online. This means that to be found by searching customers, a business needs to have a website, and one that will show up on the first page of any related search results. Knowledge is Power Getting to the top of the Google search results requires knowing how Google finds their results. There are other search engines, but Google is currently considered the favorite and most reliable search engine, and if a website can be found by Google, it can be found by any other search engine. So how does Google find their results? There are several factors and a lot of technical programming involved, but the bullet points are that the engine searches websites for keywords that are used with proper grammar and occur frequently but are not overwhelming. The results are then sorted by many other factors, including proximity to the searcher if a location is not mentioned in the keywords. Show Up Soon Understanding how search engines find their results is important and so is applying that knowledge. But most business owners have so much to do and so little time that while they are obviously the do-it-yourself type, they probably do not have time to learn and apply and keep up with all the changes. Showing up high in the Google search results is important and should not be left to chance. Take advantage of the expertise of those who make it their business to know and apply these things, and reap the benefits of showing up higher in search results.